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- 1 -
Defining Customer Churn
Customer churn is the attrition of an individual customer, either from the repeat purchase of a good or service, or the failure to re-purchase anything from a specific vendor.
- 2 -
Factoring Customer Churn
Knowing the numerical rate is one thing, but determining what's causing churn is another thing altogether.
- 3 -
Solving Customer Churn
Start to segment your customers separating key demographics and other factors. Organizations can categorize their customer churn segments into three buckets...